Storytelling Debrief Cover - PathMotion

Storytelling for talent attraction: How to improve your employer branding strategy this quarter

Bringing together the best advice from our global leadership events series and the results of our first-of-its-kind research on the impact of storytelling for employer branding, we outline five essential steps you can take right now to improve employer brand and drive talent attraction with storytelling.

The Leadership Event Series

120 HR leaders, 11 talent attraction and employer branding experts, and 1 neuro-economist and leading figure in the science of storytelling gathered in four cities around the world to attend our leadership event series in June 2018. We heard from organisations like Nestlé, AXA, Magellan Health, the NHS, and Deloitte, and a range of brilliant agency partners like ThirtyThree US, CKR Interactive, Tonic, and Epoka. 

storytelling IS PART OF A STRONG employer branding strategy

71% of our leadership event attendees reported that they were already using storytelling in their recruitment and employer branding campaigns, but 97% of these same people felt their organisation could do better. In this guide, we break down the "how" that talent attraction teams are missing to deploy storytelling as part of their employer branding strategy, including practical advice on how to get internal buy-in from other stakeholders.

With tips and takeaways from all four cities’ presenters, the debrief covers:

  • How to tell persuasive stories - the five key features of good stories
  • Different ways of telling stories with examples from our partners
  • Practical tips for creating compelling story-driven content
  • The best place to implement stories across the candidate journey - starting with the job description
  • How to get internal stakeholder buy-in for employer branding and storytelling initiatives


To download, simply fill in the form below and we will send you a copy via email.