120 HR leaders, 11 talent attraction and employer branding experts, and 1 neuro-economist and leading figure in the science of storytelling gathered in four cities around the world to attend our leadership event series in June 2018. We heard from organisations like Nestlé, AXA, Magellan Health, the NHS, and Deloitte, and a range of brilliant agency partners like ThirtyThree US, CKR Interactive, Tonic, and Epoka.
71% of our leadership event attendees reported that they were already using storytelling in their recruitment and employer branding campaigns, but 97% of these same people felt their organisation could do better. In this guide, we break down the "how" that talent attraction teams are missing to deploy storytelling as part of their employer branding strategy, including practical advice on how to get internal buy-in from other stakeholders.
With tips and takeaways from all four cities’ presenters, the debrief covers:
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