80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of companies surveyed believe they have a proactive brand strategy. We know employer brand matters, but there’s a gap when it comes to execution and getting stakeholder buy-in.
See what a real candidate had to say about his experience using a traditional careers site, and the impression he was left with:
In our guide, we take a detailed look at how storytelling works for talent attraction to improve employer branding and authenticity - avoiding leaving candidates feeling like they're just a generic number.
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